Business-to-Business Outreach Integrated with your Billing and Payment Program.

Multi Service works with clients to develop strategic marketing and communication programs for their private label programs.

Our marketing team can help you refine your target customers through in-depth customer analysis. Using a deterministic approach, Multi Service will isolate your customers into groups of distinct niches using predefined attributes in order to market efficiently and effectively.

By utilizing control groups and constantly testing with relevant subgroups within each marketing campaign, Multi Service works with clients to refine and improve marketing efforts and establish incremental revenue. Through various forms of data mining and data integration, our team can further define your customers. Multi Service forecasts customer behavior through retention and risk modeling as well as predictive modeling including decision trees, regression analysis and clustering.

Analysis of your commercial portfolio combined with relevant industry research will identify significant opportunities to secure new commercial customers, grow existing customer spend and increase overall program profitability, including:

• Customer acquisition campaigns,
• Loyalty and reward programs,
• Cross-sell or up-sell offers and
• 1:1 communications triggered by purchasing activity, inactivity or category behaviors.

Multi Service recommends specific marketing communications vehicles and schedules to help you expand your commercial business. Our marketing professionals are available to be as involved as necessary in the design and production of creative materials, campaign implementation, or tracking and analysis of recommended marketing programs.